BIRTH OF A NEW MAGIC COMPANY

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Source: Definitive Magic

For immediate release

Birth of a New Magic Company
Wayne, New Jersey, September 30, 2001 – Definitive Magic

Howard Baltus today announced a joint venture project between Bob Solari Magic and The Trickery. The new company is called Definitive Magic. The idea was spawned from their first collaborative effect, Definitive 5&1 Bill Trick, the only examinable bill transposition on the market today. “The original concept was to take good effects and make them great by rethinking and often completely revamping their workings, making for the easiest handling for the magician and strongest performance scenario for the audience”, said Bob Solari. The definitive concept was expanded to include buying the rights to existing items that are very commercial in effect, high-end collectibles, as well as original pieces. “There is a great chemistry between Bob and I that show through on our video catalogs”, said Howard. “Together, the thoughts and ideas never end! The real magic will be in finding the time to bring all of them to market!”

Definitive products can be purchased from Definitive Magic directly or from your favorite magic dealer.

Bob Solari Magic and The Trickery will continue to be run separate businesses.

Contact: Bob Solari, Owner, Definitive Magic (973) 546-6110.
Contact: Howard Baltus, Owner, Definitive Magic (973) 831-7937.

The Web: www.definitivemagic.com

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